The LivingSocial taxi

“In the hope of creating some buzz and showcasing the many great discounted things you can get from LivingSocial, they decided to deck out a cab with a mystery take-it-or-leave-it challenge.

The idea was that once you are in the cab, the driver presents you with a challenge. Continue on your way or take the mystery LivingSocial experience‚Ķ People would touch the screen to activate a random prize draw, which the driver would immediately take you to, to complete the experience.”

via DigitalBuzzBlog

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